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Catch-up services ranked "most valuable" of TV 2.0 services

April 15, 2009

Broadband households in Europe and the US consistently rank primetime anytime VoD services, or 'catch-up TV', as the most valuable of all TV 2.0 offerings, according to a new report from US firm Parks Associates.

"Online video is not robbing primetime of its audience but supplementing it," said Jayant Dasari, research analyst, Parks Associates. "The majority of US broadband households use online video to catch up on their TV viewing, and 36% of those who pay for Internet video content have increased consumption of primetime television. Moving video from the PC to the TV is a natural progression, one that aligns with consumers' current behavior."

From the article, "Catch-up services ranked "most valuable" of TV 2.0 services"

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