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45% find DVR technology very appealing

Over 45% of US pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates. The report Cloud DVR: The New Face of Television notes that consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these cloud services as strategies to build subscriber loyalty and increase revenues.

“The Aereo case left licensing for cloud DVR rights largely unaffected, allowing pay-TV providers to move forward with cloud DVR development and implementation,” explains Glenn Hower, Research Analyst, Parks Associates. “For example, Comcast recently launched in Atlanta its X1 DVR service, which allows, among other capabilities, subscribers to access DVR recordings on their mobile devices. As content owners and providers experiment with cloud technology, the consumers reap the benefits through access to these innovative offerings.”

From the article "45% find DVR technology very appealing" by Thomas Campbell.

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