Providing market intelligence for more than 35 years

Industry Press Releases

TargetSpot Releases Industry’s First Report on Attitudes Towards Digital Audio Advertising

TargetSpot, the largest Digital Audio advertising network, today released the results of its “Attitudes Towards Digital Audio Advertising” Study. Conducted by Parks Associates, this report unveils key new insights about what drives response and engagement in Digital Audio advertising, and further illustrates the effectiveness of the platform for connecting with consumers. Key findings include the importance of perceived value to the listener, proper targeting and customized messaging in order to maximize impact.

From the press release, "TargetSpot Releases Industry’s First Report on Attitudes Towards Digital Audio Advertising."

Previously In The News

Research and Markets: Consumer Segmentation: OTT Video Buyers

Research and Markets has announced the addition of the "Consumer Segmentation: OTT Video Buyers" report to their offering. Consumer Segmentation: OTT Video Buyers analyzes trends in the consump...

Ayla Networks Executives Speaking at Key IoT Conferences this Spring

Parks Associates is hosting the 19th-annual CONNECTIONS: The Premier Connected Home Conference. CONNECTIONS focuses on innovative technology and business solutions for the connected consumer. The e...

Sprint Announces First in a Series of Premium Music Offerings with Harman Kardon Onyx Studio Wireless Speaker System

Sprint offers a broad portfolio of music services that customers can take advantage of while using Harman Kardon Onyx Studio. The Sprint Zone application is a convenient, one-stop destination for c...

Imagine Communications Acquires RGB Networks

“The introduction of IP-based, multiscreen delivery of video has produced dramatic changes in all aspects of the video industry, including licensing, delivery, consumption and business models,” sai...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive