Providing market intelligence for more than 35 years

Industry Press Releases

TargetSpot Releases Industry’s First Report on Attitudes Towards Digital Audio Advertising

TargetSpot, the largest Digital Audio advertising network, today released the results of its “Attitudes Towards Digital Audio Advertising” Study. Conducted by Parks Associates, this report unveils key new insights about what drives response and engagement in Digital Audio advertising, and further illustrates the effectiveness of the platform for connecting with consumers. Key findings include the importance of perceived value to the listener, proper targeting and customized messaging in order to maximize impact.

From the press release, "TargetSpot Releases Industry’s First Report on Attitudes Towards Digital Audio Advertising."

Previously In The News

GreenWave Reality Delivers Next Generation Connected Lighting Solution

By simply screwing in the bulbs, consumers can immediately begin to control their lights. The solution comes pre-configured with "home," "away" and "night" Smart Controls. For example, before bed,...

Amdocs Launches Cloud-Based eHealth Solutions to Give Service Providers Fast Entry to Growing Market

Both solutions are device- and protocol-agnostic, which enables communication capable health accessories to relay data to smartphones, tablets or other home gateway equipment, which then sends the...

GreenWave Reality Announces Ambiguous Lighting Solution

Many of these ‘control your home lighting’ systems will see savings based on a learning curve: as people begin to understand the flexibility and range of their new system, and as they begin to unde...

Steady growth continued, healthy profitability

The use of social media is increasing. eMarketer predicts that there will be a massive 1.43 billion social network users in 2012, which represents a fifth of the world’s total population and a 19.2...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive