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The use of social media is increasing. eMarketer predicts that there will be a massive 1.43 billion social network users in 2012, which represents a fifth of the world’s total population and a 19.2% increase over 2011?s figure. The volume of user generated digital content is expected to continue to increase rapidly during coming years, driven by digital photos, videos and music, and people look for services to share, store and control their personal data. Parks Associates forecasts that operators providing security, storage and sharing value-added services have a revenue opportunity of $1.03b 2012, increasing to $4.82b during 2015.