Providing market intelligence for more than 35 years

Industry Press Releases

Sprint Teams With Amazon To Offer A Monthly Option For Sprint Customers To Enjoy Amazon Prime

This exciting news comes at a time when the demand for mobile entertainment is surging. According to Parks Associates, 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video clips. Almost 40% of smartphone users watch long form streaming video clips like TV shows and movies on a daily basis.

“The mobile entertainment era is in prime time,” said Harry Wang, director-Mobility Research at Dallas-based technology consulting firm Parks Associates. “With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. Even TV episodes and movies, like those offered by Amazon Prime Video, have a growing audience on smartphones.”

From the press release "Sprint Teams With Amazon To Offer A Monthly Option For Sprint Customers To Enjoy Amazon Prime" by Sprint. 

Previously In The News

Peg Jackson will be speaker at CONNECTIONS™: The Premier Connected Home Conference

Parks Associates will host the 20th-annual CONNECTIONS™: The Premier Connected Home Conference on May 24-26, 2016 at the Hyatt Regency San Francisco Airport. The event, hosting 600+ executives, provid...

PlumChoice Spotlights Support for the Internet of Things at CES® 2016

PlumChoice’s Vice President of IoT Business Development Steve Thompson will also participate in the CONNECTIONS™ Summit panel, “Monetization Strategies for IoT and the Connected Home,” where he will d...

Verimatrix Addresses Consumer Privacy and Data Security During CONNECTIONS Summit at CES 2016

The interactive panel session, moderated by Parks Associates Research Analyst Brad Russell, examines trends in personalization, including privacy and security concerns and strategies to balance connec...

Arrayent Explores New Consumer IoT Business Models at Parks Associates CONNECTIONS: The Premier Connected Home Conference

Arrayent Inc. today announced its participation in CONNECTIONS™: The Premier Connected Home Conference, to be held May 23-25 at the Hyatt Regency San Francisco Airport. Arrayent VP Peter Radsliff will...