Providing market intelligence for more than 35 years

Industry Press Releases

Sprint Teams With Amazon To Offer A Monthly Option For Sprint Customers To Enjoy Amazon Prime

This exciting news comes at a time when the demand for mobile entertainment is surging. According to Parks Associates, 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video clips. Almost 40% of smartphone users watch long form streaming video clips like TV shows and movies on a daily basis.

“The mobile entertainment era is in prime time,” said Harry Wang, director-Mobility Research at Dallas-based technology consulting firm Parks Associates. “With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. Even TV episodes and movies, like those offered by Amazon Prime Video, have a growing audience on smartphones.”

From the article "Sprint Teams With Amazon To Offer A Monthly Option For Sprint Customers To Enjoy Amazon Prime" by www.businesswire.com

Previously In The News

TV in the Digital Age

As a kickoff to greater focus in this arena, IAB held a Town Hall in May, sponsored by member, Delivery Agent, titled “TV in the Digital Age: How Big Brands are Harnessing the Power of Connected De...

NETGEAR Launches Ocuity Wireless IP Cameras, Best-in-Class Integrated Monitoring Solution for Security Systems Providers

The Ocuity 500 comes with a built-in rechargeable battery that supports two hours of streaming video, maintaining a complete video record even through power outages. Multiple power management modes...

Nortek Security & Control Ships 1 Millionth Z-Wave Home Automation Device

According to Parks Associates, over 55 percent of installed smart door locks and garage door controls, smart smoke detectors and water leak sensors, and networked security cameras are integrated in...

PlanetEcosystems Expands P-ECOSYS Customer Relationship Management Platform: Boosts Value Offer to Utility Customers, Reduces Costs

"The best way to engage customers is to focus on solutions that customers actually want," said Maia Hinkle, research analyst at Parks Associates. "Customers want to optimize their comfort, pay the...