Providing market intelligence for more than 35 years

Industry Press Releases

Soul and Vibe to Build Micro-Transactions Into Its Console, Mobile, and PC Games

Soul and Vibe Interactive Inc., "The Company," a video and computer games company, announced today it plans to build micro-transactions into its games across multiple platforms including its console, mobile, and PC titles. Micro-transactions, or the purchase of additional functionality and/or content within a game, are a growing trend driven by the shift in gaming habits and purchases. Micro-transactions are creating recurring revenue streams for gaming companies.

According to a research report published by Parks Associates, smartphones and tablets are changing the gaming population and how players pay for games. Because these games are integrated with a player's established online account for their hardware platform of choice, it is easier for users to make in-game purchases without having to create a new account. The report states that for free-to-play mobile games, gamers are spending $21 per month to purchase virtual goods and upgrades.

From the press release, "Soul and Vibe to Build Micro-Transactions Into Its Console, Mobile, and PC Games."

Previously In The News

Verizon to Present on TV Everywhere and the Connected Home at CONNECTIONS™: The Digital Living Conference & Showcase at TIA 2012

Parks Associates announced today Maitreyi Krishnaswamy, Director, Video Services Product Development and Management, Verizon, is participating as a speaker at the upcoming CONNECTIONS™ at TIA, June...

Zodiac Interactive to Present at CONNECTIONS: The Digital Living Conference & Showcase at TIA 2012

The interactive discussion, moderated by Pietro Macchiarella, Research Analyst, Parks Associates, examines potential future disruptors and highlights opportunities for service and content providers...

Support.com to Present at 16th Annual Parks Associates CONNECTIONS(TM): The Digital Living Conference and Showcase

Support.com (Nasdaq:SPRT), a provider of technology support services and software for consumers and small business, today announced it will present at the 16th annual Parks Associates CONNECTIONS:...

IPSO Celebrates World IPv6 Launch; Participates in Conferences Around the Globe

Parks Associates CONNECTIONS: Co-located with TIA 2012, Sokwoo Rhee of Millennial Net will participate in the panel discussion "Building Interoperability among Home System Services and Devices" on...