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Imagine Communications Introduces Industry’s First End-to-End Cloud Platform for Video Distribution and Monetization

Video consumption is rapidly shifting from a lean-back, linear approach to a mix of linear and lean-forward, self-selected, VOD viewing, with no effective means of integrating the two – until now. Imagine Communications’ CloudXtream cDVR is the first end-to-end solution from a single technology supplier, accelerating the evolution to the lean-forward, multiscreen world of any content, any time, on any device.

“Content accessibility is a critical factor for any video service in today’s multiscreen world. Many consumers now expect to access their video service on almost any connected device, and video service providers are aggressively moving to address these evolving expectations,” said Brett Sappington, director of research, Parks Associates. “At the same time, a cloud-based approach to the DVR can also provide several other benefits including scalability, expanded storage, enhanced features, and new revenue opportunities.”

From the press release "Imagine Communications Introduces Industry’s First End-to-End Cloud Platform for Video Distribution and Monetization."

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