New research from Parks Associates shows on-demand video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24.
Barbara Kraus, Director of Research, Parks Associates, said, "Growing consumer demand, alongside new OTT service announcements (delivery of media over the Internet without the involvement of a cable system in the control of distribution of the content) from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices."
From the press release "Imagination TV Signs National Distribution Agreement to Air Across Multiple Platforms Live and On-Demand."
This report analyzes the mobile app market, highlights consumer usage trends, and evaluates four major app developer business models. The report uses case studies of six mobile apps to showcase how...
Sutherland Global Services (Sutherland) announced today that Joe Buggy, Senior Vice President, Customer Lifecycle Management Practice will be participating as a speaker at the upcoming CONNECTIONS™...
iYogi announced that Larry Gordon, President, Global Channels, iYogi, is participating as a speaker at the upcoming CONNECTIONS Conference, co-located at CTIA, through May 23 in Las Vegas. Acco...
The interactive panel session, moderated by Tom Kerber, director, research, home controls and energy, Parks Associates examines new channels and platforms that are changing the approach to the home...
