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Industry Press Releases

Imagination TV Now Airing Over Comcast On-Demand in Major Cities and Metropolitan Areas of Atlanta

New research from Parks Associates shows on-demand video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24.

Barbara Kraus, Director of Research, Parks Associates, said, "Growing consumer demand, alongside new OTT service announcements (delivery of media over the Internet without the involvement of a cable systems in the control of distribution of the content) from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices." 

From the press release "Imagination TV Now Airing Over Comcast On-Demand in Major Cities and Metropolitan Areas of Atlanta."

Previously In The News

Skyworks Enabling Next Generation Over-the-Top Set Top Boxes

According to Barbara Kraus, Director of Research at Parks Associates, nearly 50 percent of video content that U.S. consumers watch on a television is on demand or time shifted. This is up from 38 p...

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Research and Markets has announced the addition of the "Envision: Digital Lifestyles in 2025" report to their offering. This report examines significant emerging technology trends and disruptio...

Robust Platform Reduces Install Times and Enhances Network Statistics With 30 New Features

Z-Wave enabled Smart Home Lifestyle features are creating momentum in the Telco and security industries and have created new revenue streams and profits for those sectors. According to Tom Kerber,...

Research and Markets: Consumer Segmentation: OTT Video Buyers

Research and Markets has announced the addition of the "Consumer Segmentation: OTT Video Buyers" report to their offering. Consumer Segmentation: OTT Video Buyers analyzes trends in the consump...

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