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North America is widely considered the most attractive market for OTT services in the world, with Parks Associates reporting that in 2011, 81% of North American pay TV subscribers would have access to TV Everywhere services. To support GlobeCast's growth into the OTT environment, it needed flexible and scalable broadband and customer care and billing solutions to make MyGlobeTV a reality. After evaluating several solution providers, GlobeCast found that only Irdeto could truly offer the customized, end-to-end services it needed.