Register

I agree with the Privacy Policy

Industry Press Releases

Gaming consoles increasingly vital for connected TV viewership, brand advertising

December 05, 2012

In addition, a November study conducted by market research firm Parks Associates found that about 58 percent of connected TV consumers said that ads on the platform are effective, and more than 80 percent of those polled indicated that they thought more immersive connected TV-based ads were an ideal way to learn more about a brand or product.

While a majority of U.S. TV viewers do not yet own a connected television, that is likely to change soon. The November report predicted that about 87 million North American households will have a connected TV by 2016, which is why video ad executive Jeff Siegel wrote in a December 5 ADOTAS article that now is the right time for brands to start advertising on internet-enabled TVs.

From the press release, "Gaming consoles increasingly vital for connected TV viewership, brand advertising."

Previously In The News

Allegro Software to speak on Interoperability and the Connected Home at CONNECTIONS™: The Premier Connected Home Conference & Showcase

Allegro Software will be participating as a speaker at the CONNECTIONS™ Conference, co-located at CTIA, May 20-May 23 in Las Vegas. Allegro will participate in the session Interoperability Inside t...

Azuki Systems' VP of Engineering to Speak at CONNECTIONS™: The Premier Connected Home Conference and Showcase, in Las Vegas

Azuki Systems, the leader in the delivery of any content to any screen over any network, today announced that its VP of Engineering, Rob Hickey, will be participating as a panelist at the upcoming...

Support.com to Present Insights Into Technology Services for Mobile Devices at CONNECTIONS(TM): The Premier Connected Home Conference at CTIA 2013(TM)

Support.com, Inc., a leading provider of cloud-based technology services and software that create new revenue streams and improve customer experience, will participate in the panel session, Extendi...

Actiontec Launches MoCA Network Adapter To Fill In Wi-Fi Coverage Deadzones

Actiontec Electronics announced the launch of its WCB3000 Wi-Fi Wireless Network Adapter using MoCA - the first solution in its Whole Home Wireless portfolio. The new adapter uses MoCA (Multime...

‹
1
2
...
40
41
42
43
44
45
46
...
49
50
›