Providing Market Intelligence for 40 Years

In The News

Z-Wave Smart Home Device Adoption Grows in 2016; FIBARO Joins the Alliance Board of Directors

According to Parks Associates, nearly 20% of U.S. broadband households own a smart home device (smart thermostats, networked cameras, smart video doorbells, smart door locks, smart lighting devices, or smart home central controllers) and by 2025, 66% of U.S. broadband households will have a smart home product.

“Ownership of smart home devices continues to increase, with some products passing 10% penetration in broadband households,” said Stuart Sikes, President, Parks Associates. “Major technology providers including those using Z-Wave like Samsung and Honeywell, as well as tech giants like Amazon and Google, along with others are experiencing strong sales of smart home products, adding to awareness and excitement of this category.” 

From the article "Z-Wave Smart Home Device Adoption Grows in 2016; FIBARO Joins the Alliance Board of Directors" by www.twice.com

Previously In The News

Why is privacy-minded Apple putting its new TV app on smart TVs notorious for spying on users?

That's not just conjecture. A report by Parks Associates stated that almost half of smart TV owners also used a streaming media player, and that they used their media player much more frequently than...

Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon

The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks As...

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...

Apple Looked at Launching Low-Cost TV Dongle (Report)

Cheaper prices have helped competitors like Roku and Amazon to easily outsell Apple in the TV space. Market research company Parks Associates reported earlier this year that Roku’s market share for st...