Providing Market Intelligence for 40 Years

In The News

YouTube Updates App For Apple TV

Over a billion unique visitors check out YouTube every month and watch over 6 billion hours of video. This makes it the leading source of internet traffic around the globe. What’s more is that TV box sets such as Apple TV are also surging in popularity. Research group Parks Associates predicts sales of TV boxes will continue to grow and top 57 million worldwide by 2018. That number is triple the 20 million last year.

From the article "YouTube Updates App For Apple TV" by Anna Peel.

Previously In The News

Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...