Providing Market Intelligence for 40 Years

In The News

YouTube TV: Millennials will love TV on their phones, trust us!

YouTube TV is also available to watch on laptop and desktop computers, which for many young people equates to the biggest screen in the house.

But at launch, YouTube TV doesn't have support for other streaming devices like Roku or Amazon Fire TV, even though those products are more popular than Chromecast. According to the most recent data from researcher Parks Associates, Roku was the most-purchased line of streaming media players in the US, with a 30 percent share. Amazon's devices just beat out Chromecast, with a 22 percent of sales compared with Chromecast's 21 percent. Apple TV followed at 20 percent.

When CNET asked why YouTube TV is emphasizing mobile even though consumer behavior seems to go the other way, YouTube said that more device support was coming.

From the article "YouTube TV: Millennials will love TV on their phones, trust us!" by Joan E. Solsman.

Previously In The News

Smart-home tech might help older adults live independently longer

A recent survey by the research firm Parks Associates of adults age 40 and over found that 80 percent expected to still be living in their own homes when they were 80 years old. That expectation, h...

The Glory Days of Sharing Passwords to Stream Free TV May Soon End

According to Bloomberg, industry research firm Parks Associates found that one-third of internet users stream cable TV shows without paying for access, which, the firm estimates, costs cable companies...

Nest, now a Google subsidiary, starts selling video doorbell

Nest’s doorbell, called Nest Hello, marks its first entry into the $334 million video doorbell market, according to 2017 data from research firm Parks Associates. Last month, Amazon announced it had p...

The threat of the ‘DIY smart home’

In order to ensure interoperability with products from other manufacturers, more and more companies are beginning to turn to open standards such as ULE. Panasonic, Orange, Deutsche Telkom and Gigaset...