In The News

Your Smartwatch Knows Too Much—And That Could Hurt You At Work

August 21, 2025

A 2015 study from Parks Associates indicated that 35% of smartwatch owners in the U.S. would be willing to share their data in exchange for a health insurance discount.

From the article, "Your Smartwatch Knows Too Much—And That Could Hurt You At Work" by Janice Gassam Asare, Ph.D.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

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About Parks Associates

Your Smartwatch Knows Too Much—And That Could Hurt You At Work

Previously In The News

How Netflix is adapting as the streaming boom stalls

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

Streaming is heading toward a breaking point with consumers

91% of viewers like streaming aggregation, survey says

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