Providing Market Intelligence for 40 Years

In The News

Your Smart Light Can Tell Amazon and Google When You Go to Bed

This information may seem mundane compared with smartphone geolocation software that follows you around or the trove of personal data Facebook Inc. vacuums up based on your activity. But even gadgets as simple as light bulbs could enable tech companies to fill in blanks about their customers and use the data for marketing purposes. Having already amassed a digital record of activity in public spaces, critics say, tech companies are now bent on establishing a beachhead in the home.

“You can learn the behaviors of a household based on their patterns,” says Brad Russell, who tracks smart home products for researcher Parks Associates Inc. “One of the most foundational things is occupancy. There’s a lot they could do with that.”

From the article "Your Smart Light Can Tell Amazon and Google When You Go to Bed" by Matt Day.

Previously In The News

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?

“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

YouTube Red Climbs the List of Top Ten OTT Platforms

In the world of OTT platforms there is no question that in the US the top 3 services are Netflix, Amazon, and Hulu. But where does streaming services like HBO, SlingTV, and Starz fall into the mix? To...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive