Providing Market Intelligence for 40 Years

In The News

You're Not the Only One Hooked on Netflix

With streaming entertainment on the rise, it's no surprise that streaming media players continue to be a popular choice with consumers. A just-released study from market research firm Parks Associates says that 14 percent of U.S. broadband households intend to purchase a player by the middle of 2016. And, as of the third quarter of this year, 31 percent of households already own one, up from 27 percent at the start of the year.

From the article "You're Not the Only One Hooked on Netflix" by James K. Willcox.

Previously In The News

Digital health care: Better than the doctor's office?

Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Apple TV app coming to Roku players, Roku TVs today ahead of Apple TV Plus

With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...