Providing market intelligence for more than 35 years

In The News

You're Not the Only One Hooked on Netflix

With streaming entertainment on the rise, it's no surprise that streaming media players continue to be a popular choice with consumers. A just-released study from market research firm Parks Associates says that 14 percent of U.S. broadband households intend to purchase a player by the middle of 2016. And, as of the third quarter of this year, 31 percent of households already own one, up from 27 percent at the start of the year.

From the article "You're Not the Only One Hooked on Netflix" by James K. Willcox.

Previously In The News

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

The New Face Of Digital Piracy: Part One

Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...