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Yahoo Auction Leans Toward Verizon

April 14, 2016

Yahoo! Finance & News

On the Yahoo side - there’s a collection of content resources as well, such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo Answers and Yahoo Games. Yahoo commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. And Yahoo Video talent includes a roster of name brand presenters including Katie Couric, Joe Zee, formerly the creative director of Elle; and David Pogue, personal tech author and a former columnist for the New York Times.

“Verizon is looking to the future,” Brett Sappington, director of research of consulting firm Parks Associates told the LA Times. “It’s about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media.”

From the article "Yahoo Auction Leans Toward Verizon" by Steve Rosenbaum.

Previously In The News

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About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

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“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

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