A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.
However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.
From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.
A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind...
According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one. Roku and Amazon’s...
New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...
42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates. From the article, "The hidden cost of smart home technology"...
