In The News

Xavient says deep analytics will help OTT providers retain customers, reduce churn

March 14, 2017

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

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About Parks Associates

Xavient says deep analytics will help OTT providers retain customers, reduce churn

Previously In The News

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

SVOD MARKET: Survival of the Fittest

Home, Where the Smart Is

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