In The News

Xavient says deep analytics will help OTT providers retain customers, reduce churn

March 14, 2017

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

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Xavient says deep analytics will help OTT providers retain customers, reduce churn

Previously In The News

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

OTT Services Make Pay TV Look Like a Poor Value, Parks Finds

One-Third of U.S. Broadband Households Have Multiple OTT Subs

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

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