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Xavient says deep analytics will help OTT providers retain customers, reduce churn

March 14, 2017

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

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Xavient says deep analytics will help OTT providers retain customers, reduce churn

Previously In The News

Smart Home Gadgets Need To Live Together

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Hulu Valued At $5.8 Billion After Time Warner Investment

Parks Associates Focus On Top 10 Entertainment Disruptors

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