Providing market intelligence for more than 35 years

In The News

WWE Revenue Surge Short Of Q4 Profit

WWE Network had just over 1.2 million paid subscribers at the end of the fourth quarter of 2015, a slight decline from the figure it reported at the end of the third quarter. In the United States, only Netflix, Amazon Video, Hulu and MLB.TV have larger subscription bases than WWE Network among “over-the-top” video services delivered to homes over the Internet rather than through cable and satellite TV providers, according to a Parks Associates study cited by WWE.

From the article "WWE Revenue Surge Short Of Q4 Profit" by Alexander Soule.

Previously In The News

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....