Providing market intelligence for more than 35 years

In The News

WWE Revenue Surge Short Of Q4 Profit

WWE Network had just over 1.2 million paid subscribers at the end of the fourth quarter of 2015, a slight decline from the figure it reported at the end of the third quarter. In the United States, only Netflix, Amazon Video, Hulu and MLB.TV have larger subscription bases than WWE Network among “over-the-top” video services delivered to homes over the Internet rather than through cable and satellite TV providers, according to a Parks Associates study cited by WWE.

From the article "WWE Revenue Surge Short Of Q4 Profit" by Alexander Soule.

Previously In The News

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...