Providing Market Intelligence for 40 Years

In The News

WWE Revenue Surge Short Of Q4 Profit

WWE Network had just over 1.2 million paid subscribers at the end of the fourth quarter of 2015, a slight decline from the figure it reported at the end of the third quarter. In the United States, only Netflix, Amazon Video, Hulu and MLB.TV have larger subscription bases than WWE Network among “over-the-top” video services delivered to homes over the Internet rather than through cable and satellite TV providers, according to a Parks Associates study cited by WWE.

From the article "WWE Revenue Surge Short Of Q4 Profit" by Alexander Soule.

Previously In The News

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...

Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can Fix It

Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...

Broadcasters Need To Prepare For Shoppability. Here’s Why

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info...

Consumer IoT Products are Priced 44% Higher on Average Than Similar Non-Connected Products

Parks Associates recently surveyed more than 100 executives across the connected home and consumer IoT landscape to better understand their view of the market, changes in their business strategies, ke...