Providing market intelligence for more than 35 years

In The News

WWE Ramps Up China Expansion With New Executive

So far, WWE has launched the 24-hour video service in 180 countries in Asia, Europe and other regions.

WWE Network had 277,000 paid international subscribers by the end of 2015, or 23% of its worldwide total. Citing Parks Associates, WWE said the network is the fifth most popular direct-to-consumer subscription service in the U.S. behind Netflix (NASDAQ:NFLX), Amazon.com (NASDAQ:AMZN), Hulu and MLB.TV.

From the article "WWE Ramps Up China Expansion With New Executive" by Matthew Rocco.

Previously In The News

Industry Voices—Sappington: A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Instant View-Federal Judge OKs AT&T Takeover of Time Warner

BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS: "If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you'r...