WWE is the #6 most-social brand in the world, beating Nike, the National Basketball Association and the NFL.
Parks Associates rates the WWE Network as the fifth largest direct to consumer subscription service in the United States.
From the article "WWE Posts Inforgraphic Breaking Down The 2015 Financial Highlights" by leadercall.com
Most homes are “smart”: Consumer-tech tracking firm Parks Associates reports just over half of internet-connected U.S. households own at least one smart speaker. From the article, "The Radical...
Elizabeth Parks, president and chief marketing officer of Park Associates, said Disney’s biggest risk in the short-term is potentially losing advertisers, but large-scale subscriber losses for Disney+...
GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies. El...
Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...
