Providing Market Intelligence for 40 Years

In The News

WWE Network Is Now A Top Five Streaming Service

The WWE Network is now a top five streaming service, based on a report by market research and consulting firm Parks Associates.
WWE did a press release to tout the news, boasting their status as a top-five Over-the-top (OTT) streaming service, with WWE Network ranking above NFL Game Pass and HBO Now.
The only services above WWE are MLB.tv in fourth spot, Hulu in third spot, Amazon Video in second, and Netflix the number one market leader for streaming services.
With only 1.2 million subscribers, the WWE are some way off the dominance of Netflix, which has a staggering seventy million subscribers. However, market analysts see the Network as a strong product, due to the fresh content and live specials that occur monthly. That gives them an edge, as there’s no “seasonality” compared to some other streaming products. In terms of sport, only MLB is ahead of Vince McMahon’s product.

From the article "WWE Network Is Now A Top Five Streaming Service" by Grahame Herbert.

Previously In The News

Google continues to ignore the Chromecast, the best product it ever made

The numbers also suggest customers, at least in the United States, have begun to pick Roku and Amazon over Google. A study by Parks Associates found that the Chromecast now makes up only 11% of the me...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...

Smart Homes Are Cool, But Are They Safe?

Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...