Providing market intelligence for more than 35 years

In The News

WWE Network Is Now A Top Five Streaming Service

The WWE Network is now a top five streaming service, based on a report by market research and consulting firm Parks Associates.
WWE did a press release to tout the news, boasting their status as a top-five Over-the-top (OTT) streaming service, with WWE Network ranking above NFL Game Pass and HBO Now.
The only services above WWE are MLB.tv in fourth spot, Hulu in third spot, Amazon Video in second, and Netflix the number one market leader for streaming services.
With only 1.2 million subscribers, the WWE are some way off the dominance of Netflix, which has a staggering seventy million subscribers. However, market analysts see the Network as a strong product, due to the fresh content and live specials that occur monthly. That gives them an edge, as there’s no “seasonality” compared to some other streaming products. In terms of sport, only MLB is ahead of Vince McMahon’s product.

From the article "WWE Network Is Now A Top Five Streaming Service" by Grahame Herbert.

Previously In The News

Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

One in 10 smart home device owners report unresolved technical problems

Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 peo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Google continues to ignore the Chromecast, the best product it ever made

The numbers also suggest customers, at least in the United States, have begun to pick Roku and Amazon over Google. A study by Parks Associates found that the Chromecast now makes up only 11% of the me...