Providing market intelligence for more than 35 years

In The News

WWE Gets Streaming Boost As Wrestling Fans Subscribe

WWE has been at the forefront of the media industry’s attempts to establish a business providing programming straight to viewers, without an intermediary like cable or satellite networks, while still maintaining lucrative TV deals. The company made all its content, including live events, available on the internet to paid subscribers in February 2014. Last year, WWE Network was the fifth-largest streaming service by subscriber volume, beating even HBO Now, according to Parks Associates.

Only Netflix, Amazon, Hulu and Major League Baseball’s MLB.TV ranked higher.
“WWE was making a long-term bet that they could grow subscribership online and revenues online better than they were doing with pay TV,” said Brett Sappington, senior director of research overseeing entertainment services at Parks Associates, who spoke before the earnings were released. “It was a big risk, a big bet. It looks like it’s paying off.”

From the article "WWE Gets Streaming Boost As Wrestling Fans Subscribe" by Brooke Fox.

Previously In The News

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive