In The News

Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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About Parks Associates

Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

Most Consumer Electronics Buyers Consider Only One Brand

2018 Market Report: Security and the Smart Home Installation Channel

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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