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Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

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One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

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About Parks Associates

Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

See Rovi at CONNECTIONS

BMW’s Vision For A World Of Connected Cars

Consumers to TV Providers: Careful with My Data

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