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With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

March 18, 2021

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the third quarter of 2020, behind Roku at 38%, according to research firm Parks Associates.

From the article "With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions" by Sahil Patel.

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About Parks Associates

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

Previously In The News

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

The U.S. has nearly 300 OTT services to choose from

Could streaming giants start to clamp down on password sharing?

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