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With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

March 18, 2021

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the third quarter of 2020, behind Roku at 38%, according to research firm Parks Associates.

From the article "With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions" by Sahil Patel.

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About Parks Associates

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Could streaming giants start to clamp down on password sharing?

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Google Chromecast’s surprising origins—and uncertain future

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