In The News

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

March 18, 2021

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the third quarter of 2020, behind Roku at 38%, according to research firm Parks Associates.

From the article "With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions" by Sahil Patel.

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About Parks Associates

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

Previously In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

How Do Consumers Research Smart Home Gear?

How Home Automation Can Provide a Good Night’s Sleep

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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