In The News

With Connected TVs Increasing, Cable Must Adapt

October 19, 2015

Parks Associates has found that 45 percent of Western European households equipped with broadband own a smart TV. Widespread adoption of the connected TV model fits the narrative of evolving, smarter TV viewing, while spelling a major shift in the market.

Germany leads European countries in smart TV ownership, with over 50 percent of its connected households jumping on the smart TV bandwagon.

Western Europe is proving an early adopter of the emerging technology. Smart TVs and their ilk – Amazon Fire TV, Chromecast, Apple TV, and Roku – are poised to reshape our relationship with our television sets. Not only will users be able to use their television like a personal computer, but connected TVs allow access to users’ preferred streaming services. The cable monopoly of our screens has officially been shattered, and the service must adapt or change to keep up.

From the article "With Connected TVs Increasing, Cable Must Adapt" by Kyle Piscioniere.

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About Parks Associates

With Connected TVs Increasing, Cable Must Adapt

Previously In The News

Two out of five U.S. homes want to swap the remote for their voice

One in three smart home owners control them through a network, like Alexa

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

OTT Churn Edges Up In US

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