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Will the box office ever come back?

April 25, 2021

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new release at home when it debuts.

From the article "Will the box office ever come back?" by Brian Cooley.

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About Parks Associates

Will the box office ever come back?

Previously In The News

In a crowded market, smaller streaming services must stand out — or perish

Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?

Siemens Convergence Creators: OTT services for the young generation

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

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