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Will the box office ever come back?

April 25, 2021

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new release at home when it debuts.

From the article "Will the box office ever come back?" by Brian Cooley.

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About Parks Associates

Will the box office ever come back?

Previously In The News

The U.S. has nearly 300 OTT services to choose from

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

Could streaming giants start to clamp down on password sharing?

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

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