In The News

Will the box office ever come back?

April 25, 2021

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new release at home when it debuts.

From the article "Will the box office ever come back?" by Brian Cooley.

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About Parks Associates

Will the box office ever come back?

Previously In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

How Do Consumers Research Smart Home Gear?

How Home Automation Can Provide a Good Night’s Sleep

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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