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Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?

New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers.

New data released by Parks Associates shows that Netflix and Prime Video are not just some of the largest streaming services in the world, they have the most loyal customers as well. Parks’ numbers indicate that both streamers can claim an average duration per subscriber of more than four years. That’s more than double the average duration of streaming services like Paramount+, Disney+ and Max.

A graph from Parks Associates showing which streamers command the most customer loyalty.

“Households are still experimenting with different services as they evolve over time to build their own service stack,” Parks Associates’ Eric Sorensen said. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services. Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content.”

The customer loyalty data from Parks shows why Netflix and Prime Video might be in the best position of all as the Streaming Wars end, and the Age of Aggregation begins. 

From the article, "Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?" by David Satin

 

Previously In The News

Streaming Wars Accelerate: What’s Working and Why

Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

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