Providing Market Intelligence for 40 Years

In The News

Will Jay Lethal Ever Work For WWE?, WWE Praises the Success of the WWE Network

According to WZ Daily regular and Forbes’ Alfred Konuwa, WWE issued a press release Thursday praising the success of the WWE Network. The network is now a top-five Over-the-top (OTT) streaming service, based on a Parks Associates report. Read the entire article here and a list of the top five streaming services below:

Netflix
Amazon Video
Hulu
MLB.TV
WWE Network

From the article "Will Jay Lethal Ever Work For WWE?, WWE Praises the Success of the WWE Network" by Jonathan Jansen.

Previously In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...