Providing Market Intelligence for 40 Years

In The News

WiFi, Managed Services and the Home Network: Solving In-Home Connectivity

More than 30 percent of computing and entertainment device owners reported loss of wireless connectivity last year, with home network routers identified as the most common source of the problems, Parks Associates research shows. Reported problems with smart home devices had a lower frequency -- just 14 percent of smart home device owners reported experiencing any technical problems with their device in 2018 -- but the majority of problems were either difficulty in setup (35 percent) or wireless connectivity problems (32 percent).

From the article "WiFi, Managed Services and the Home Network: Solving In-Home Connectivity" by Chris O'Dell.

Previously In The News

Battle of the Bots: A Truly Useful Helper Is Approaching Fast

For a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner with the c...

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Hulu CEO Plots A Way To Stand Out From The Crowd

Hulu isn't the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.'s Sling TV and Sony Corp.'s...

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...