Providing market intelligence for more than 35 years

In The News

Wi-Fi Certified Smart Home Designs Offered by Lennar Homes: Assurance of Strong, Reliable Home Wi-Fi

According to Parks Associates, more the 12 million households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb, and nearly 14 million will have a smart home controller. Chances are, most of these devices will connect, communicate, and be controlled via a Wi-Fi network. With each new device that gets added to this network, the Wi-Fi network becomes increasingly strapped for bandwidth.

From the article "Wi-Fi Certified Smart Home Designs Offered by Lennar Homes: Assurance of Strong, Reliable Home Wi-Fi" by Lisa Montgomery

Previously In The News

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached near...

Is It Time to Bring Back the TV Antenna?

Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...