Providing market intelligence for more than 35 years

In The News

Why You Shouldn't Buy A New TV For Super Bowl 50

In fact, 4K has been around long enough to have already had a significant impact on the TV landscape. 4K TVs have found their way in to millions of US homes, while recent predictions by industry analyst Parks Associates predicts that 330 million 4K UHD TVs will have been sold worldwide by the end of 2019. Not least because prices of 4K TVs are plummeting so far and so fast that it’s hard to see there being any space left in the TV market for HD TVs for more than the next couple of TV generations.

From the article "Why You Shouldn't Buy A New TV For Super Bowl 50" by John Archer.

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV Streaming Service

There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service....

Creating Spotify for sports to counter piracy

Research from Parks Associates estimates that the cost of video piracy this year alone for pay-TV and OTT providers will be $9.1 billion in lost revenue. By 2024, that number will rise to $12.5 bil...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...