Providing Market Intelligence for 40 Years

In The News

Why Yahoo faded: The Internet changed, but it didn't

Yahoo said Wednesday that it plans to hollow itself out, spinning off its core business and leaving the company as little more than a way for shareholders to keep Yahoo's stake in Chinese e-commerce giant Alibaba Group.

The move underscores the profound change in how we interact with the Internet and how Yahoo failed to adapt. The company's key approach has been to package online content into a convenient jumping-off point. But now people are more likely to go to email, social networks or apps on their smartphones. Somewhere along the way, Yahoo got lost in the shuffle.

"At one point, AOL and Yahoo seemed like they were the Internet," said Brett Sappington, director of research for Parks Associates.

From the article "Why Yahoo faded: The Internet changed, but it didn't" by Stephen Shankland.

Previously In The News

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Will One Bot Rule Them All?

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive