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Why These Companies Were Hot In 2015

December 16, 2015

Google

digital media

internet

entertainment

CNET

Brett Sappington, director of research for Parks Associates, recently told CNET, “At one point, AOL and Yahoo seemed like they were the Internet."

That was when being a Web portal was the thing to be. Google redesigned the category and convinced users and advertisers to shift from portals to search. As the portal space went cold, Yahoo got hypothermia.

From the article "Why These Companies Were Hot In 2015" by Christopher Lochhead.

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About Parks Associates

Why These Companies Were Hot In 2015

Previously In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

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