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Why These Companies Were Hot In 2015

Brett Sappington, director of research for Parks Associates, recently told CNET, “At one point, AOL and Yahoo seemed like they were the Internet."

That was when being a Web portal was the thing to be. Google redesigned the category and convinced users and advertisers to shift from portals to search. As the portal space went cold, Yahoo got hypothermia.  

From the article "Why These Companies Were Hot In 2015" by Christopher Lochhead.

Previously In The News

Operators Should Embrace SVOD to Attract Next Generation

Parks Associates senior director of research Brett Sappington noted that most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 mo...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...

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Apple TV has lost streaming media market share while competitors thrive. A Parks Associates report this week showed Apple’s market share dropping from 19% in Q1 last year to 15% this year. Amazon’s Fi...

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